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Engine Optimization Expert

Engine Optimization Expert - Telling Apart the Fakes From the Real

So you found a company that claims to be a Search Engine Optimization Expert, but you are not sure if they really are the Engine Optimization Expert they say they are. So how can you weed out the fakes and the incompetents from one who is a real Engine Optimization Expert?

A search engine optimization expert is one who understands that SEO has two functions: The Engine Optimization Expert has to foresee what the customers or potential visitors to your website would like to see as content of your website; and the Engine Optimization Expert also has to work within the constraints set by the preferred search engines.

Your Engine Optimization Expert should be able to identify the special keywords that are most likely to be used by your end users, readers or visitors. Some SEO teams will provide you with hundreds of keywords to use in your website content, but that is not effective or efficient because many of those target words and phrases may not be used by many people. Effective marketing by your Engine Optimization Expert means narrowing down the search process for your target visitors to a select list of keywords and key phrases that are very popular among the Internet population.

Engine Optimization Expert - Tips

Are you looking to boost your rankings in the search engines? If you are, perhaps you can benefit from some SEO expert advice. The SEO world can be pretty confusing at times. That is because there are just too many sources of information - the search engines, the gurus, the SEO wannabes, etc. Here are some expert tips and strategies that you can rely on.

Engine Optimization Expert - Give Each Page It's Own Title Tag

For search engine optimization, every single page of your website needs to be treated as if it is an entirely different website with a related theme. The most important aspect for the search engines is your < TITLE>< /TITLE>tag. The < TITLE>< /TITLE> tag tells the search engine what your page is about. What this means is that every page needs to have a different title tag to be search engine optimized. This will also prevent the search engines from thinking they have found duplicate content and skipping the page.

You want to use your keywords or keyword phrase at the front of the title, as much as possible. As an example, if your website is about training dogs, each page should be a different aspect of dog training, be it dog potty training or training a different breed on each page. So one page might be "Potting Training Your Dog" , while another might be, "Poodle Potty Training Tricks". Whatever that page is about, it will need a title tag reflecting that information. Again, you do NOT want to duplicate any of the title tags on any of your pages.

Engine Optimization Expert - Plan Your Website SEO Design.

You want to plan your site for your visitor, or prospect, first and foremost. You site should be easy to navigate and easy for your visitors to read. It should be clean and uncluttered, clear and concise. Next you want it to be easy for the search engine bots to read as well.

The way the search bot spiders read your site is by reading the HTML code. Take a look at your site in the HTML view, or source view, of the HTML editor you are using. Take a look at your header image. Did you change the name to include your keyword or does it just say header.gif? Are you using images for your headlines instead of text? Have you used a flash format to create your site? If any of these things are there you haven't given the search engine spiders anything to read. What this means is that they have no idea what your site is about. The search engine spiders must have text to read.

Next, if you are using java script or CSS style coding in the < HEAD> < /HEAD> segment of your page, it will work better for you if you put the java script code in an external file and put the CSS style coding in a separate CSS file. That way the search engine spiders can find and read the text just as easily as the human visitor.

Engine Optimization Expert - Unique and Original Content

Unique and original means that the content must not be published elsewhere. You need unique content to ensure that your website and web pages get indexed in the search engines. If there is duplicate content detected, the search bot may decide to junk your page and index the other one.

Engine Optimization Expert - Include keyword phrase in title tags and URLs.

There are many things you can do to optimize your site for the search engines. But this is the most important thing you must do. Always include the keyword phrase in the title tags and the URLs. If possible, use a static URL instead of a string. The search bots will find your site much easier to index.

Engine Optimization Expert - Be an aggressive link builder.

You can build links yourself, or you can outsource all your link building activities. The majority of your time must be spend on building high quality inbound links to your sites. The more inbound links you have, the higher you will rank in the search results. Note that there is really no link building method that is completely free. There will always be some work involved. Consider using article distribution services to build back links.

Engine Optimization Expert - Check Your Site Navigation

Usually a search engine spider bot will index the main page of a site and follow the available links to the other pages deep within the interior of the web site. However, if your home page navigation system is in java script, or you are using images instead of text, some of the search engines will not be able to read the links and will then skip the pages deep within your site.

One way around this is to create an additional text-link navigation bar and place it at the bottom of the page. This additional navigation bar will work three-fold.

Add more of your keywords to the "anchor text" links that you insert into the navigation bar .
Aide the search engines in indexing your other pages
Show the reader the links to your other pages as a reminder when they get to the bottom of the page.